Your First 90-Day SEO Roadmap for Qualified Pipeline Growth

Strong SEO outcomes come from execution order, not random tactics. This 90-day roadmap focuses on technical stability first, then demand capture, then conversion quality.

Days 1-30: Baseline and Technical Stability

Start with the issues that suppress every future gain:

• Crawl/index audit and canonical cleanup
• Core Web Vitals and page-speed fixes
• Metadata and heading hierarchy normalization
• Internal link repair and sitemap validation

Deliverable: a clean technical baseline and a ranked backlog of remaining blockers.

Days 31-60: Intent Mapping and Service-Page Expansion

With technical debt reduced, map buyer intent to your offers:

• Cluster keywords by service line and stage
• Build or upgrade service pages for high-intent terms
• Add trust proof (case outcomes, FAQs, authority signals)
• Publish supporting educational content for adjacent demand

Deliverable: clear search-to-service pathways with measurable ranking targets.

Days 61-90: Conversion and Revenue Alignment

Ranking movement is useful, but pipeline quality decides ROI:

• Improve CTAs and form flows on top landing pages
• Add attribution-friendly event tracking
• Refine underperforming pages based on behavior data
• Report on qualified sessions, lead rate, and assisted conversions

Deliverable: a repeatable SEO operating cadence tied to business outcomes.

KPI Stack We Recommend

• Indexed high-intent pages
• Non-brand qualified organic sessions
• Service-page conversion rate
• Cost-to-acquire equivalent versus paid channels

If your current SEO reporting stops at impressions and clicks, your next step is operational reporting that shows which pages influence real revenue.